When Taylor sings - all of social media listens
What is almost everyone talking about right now? Well from what I can tell it’s all about Taylor Swift and her newest album The Tortured Poets Department . It wasn't long after I opened my feed that I was given my first glimpse, Now - you may be asking, what does Ms. Swift have to do with marketing? Well she is a brand. She has spent years cultivating her brand - storytelling through music. Building a community through her music that brings people together. Her fan base, The Swifties, are die hard fans. Her Otakus. With fans like hers, there is little need for advertising. Taylor’s Value proposition is being true to oneself, and bringing emotions to life through music. With her music she shares the parts of her life that only she knows - feelings. She has been able to bring people of all ages and genres together through a mutual shared connection - emotions. Her newest album The Tortured Poets Department (TTPD) is no different. For more about Taylors musical history try lookin