Rachel's Marketing Blog

What is almost everyone talking about right now? Well from what I can tell it’s all about Taylor Swift and her newest album The Tortured Poets Department . It wasn't long after I opened my feed that I was given my first glimpse, Now - you may be asking, what does Ms. Swift have to do with marketing? Well she is a brand. She has spent years cultivating her brand - storytelling through music. Building a community through her music that brings people together. Her fan base, The Swifties, are die hard fans. Her Otakus. With fans like hers, there is little need for advertising. Taylor’s Value proposition is being true to oneself, and bringing emotions to life through music. With her music she shares the parts of her life that only she knows - feelings. She has been able to bring people of all ages and genres together through a mutual shared connection - emotions. Her newest album The Tortured Poets Department (TTPD) is no different. For more about Taylors musical history try lookin...

Hello All,  I found an interesting article on Marketing Dive that hit close to home for me. Thought I would shared a bt about the article, the ad associated, and my thoughts on it.  Advertisment via YouTube :  The Code I chose this article for two reasons. One- I grew up seeing the way ads alter and filter over women's perceived flaws daily. And now, as a mom I want to be sure my kids all see the human body as natural in all its forms. Two - The use of AI has become more and more popular for companies and personal social accounts. AI is a controversial topic with many companies finding benefit with it which is why I believe Dove decided to use that for their 20th anniversary ad. Dove launched the Real Beauty Platform in 2004. In honor of its 20th anniversary Dove announced that it will not use AI generated models. They hope to help lessen the negative impact that AI has on the confidence of the populous. They share stats such as 9 in 10 girls/women say have been exposed t...

My name is Rachel (kinda obvious). I have returned to college to give a second try.  I am a Business Administration major enrolled in both LBCC and OSU.  I am a mom of 3; son 16, son 9, daughter 5. We have 3 pets - 2 cats and a dog (who thinks she is a wolf, but really just slightly larger than the cats).  I work full time, and a full time student. Life gets crazy at times - there is never a dull moment in our home!  When able I try to get my family out into nature - camping, hiking, riding bikes, swimming, etc. We do at least one camping trip a year.  Picture: Spring Break 2024 - Visited my dad in Belize